All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,…
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Having Naturally Sparse Eyebrows Is Actually a Makeup Advantage
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,…
Having Naturally Sparse Eyebrows Is Actually a Makeup Advantage
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,…
We Don't Have Any Bones to Pick With Phoebe Bridgers' Grammys Look
Phoebe Bridgers seems to be everywhere right now. (Please note that I am not complaining about this.) She has four…
The Rise of Beauty at Amazon
Amazon currently captures 32 percent, or one-third, of all beauty bought online, according to Rina Yashayeva, vice president of marketplace…
SkinStore's Anniversary Sale Is Finally Here
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,…
How Low-fi Content Is Driving High Sales Growth
Content is still king, pandemic notwithstanding. The coronavirus has restricted traditional modes of revenue, but it hasn’t stopped the flow…
I'm Sick of Looking At Myself on Zoom, But This Dewy Tinted Stick Makes It Easier
Having to look at myself on Zoom all day, every day is frankly getting pretty brutal. I'm a rather confident…
How Melissa Butler Brought The Lip Bar From Her Kitchen to Walmart
When Melissa Butler left her job on Wall Street to start making vegan lipsticks in her kitchen, she had no…
Veronica Webb on the Revlon Ad That Changed It All
Versace dress and hair clip. Makeup colors: Les Beiges in Medium, Poudre Lumière in Warm Gold, and Rouge Allure Velvet…