Amazon currently captures 32 percent, or one-third, of all beauty bought online, according to Rina Yashayeva, vice president of marketplace…
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How Low-fi Content Is Driving High Sales Growth
Content is still king, pandemic notwithstanding. The coronavirus has restricted traditional modes of revenue, but it hasn’t stopped the flow…
How Melissa Butler Brought The Lip Bar From Her Kitchen to Walmart
When Melissa Butler left her job on Wall Street to start making vegan lipsticks in her kitchen, she had no…
What Does the AmfAR Gala Smell Like?
AmfAR has bottled up its gala in fragrance form. Unable to hold its famous, annual gathering in person, amfAR has…
I Tried Victoria Beckham Beauty's Future Lash Mascara, Putting Its Smudge-Proof Claim to the Test
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,…
Tracee Ellis Ross Joins Ulta Beauty as Diversity & Inclusion Adviser
Actor and beauty entrepreneur Tracee Ellis Ross has taken on the role of diversity and inclusion adviser at Ulta Beauty…
Our Favorite Times Pat McGrath Previewed Her Products on the Runway
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links,…
Coty’s Andrew Stanleick on the Future of Cover Girl
Things seem to be looking up for Cover Girl. It’s been a rocky several years for the legacy mass brand.…
Making Beauty Brands Into BFs
Ping goes your cell phone, indicating a new message laden with emojis and full of advice. The text could have…
How Indies Pivoted During the Pandemic
The coronavirus has made for a challenging year for the beauty industry, but some brands have fared better than others.…